► BRANDING AUDIT
DOES YOUR INTERNET PRESENCE FIT WELL WITH YOUR STRATEGIC BRANDING?
Step 1 – The Keys to Your Brand Recognition
After viewing the internal structure and initial marketing pieces, we look for consistencies and identify what is the key components your brand recognition.
Step 2 – Dynamics of Emotional Appeal
Your brand creates an emotion or a feeling. We identify what that emotion/feeling is and make sure it is consistent with your goals.
Step 3 – Online Reputation: Feedback from Internet and Social Media
We find out what people are and were saying about you and see if the comments line up with company goals. This also includes an online Social Networking audit of what people have been saying about your company.
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