A FREE BRANDING, MARKETING AND IMPACT AUDIT

FOR QUALIFIED CANDIDATES FOR ROBUST ONLINE MARKETING CAMPAIGNS

A MESSAGE FROM JOHNNY BLUE STAR

A:KDIA and New Galaxy are offering a complementary Branding, Marketing and Impact Audit to prospective clients who want to assess the viability of mounting a serious marketing campaign online and possibly offline as well. The level of this campaign usually will dictate a minimum projected monthly annual cash flow for your products or services of around $100,000 U.S.D. To those whose businesses are qualified and are willing to make a commitment following the initial conference, my company, New Galaxy Enterprises, a Media Company and A:KDIA Inc., an established Internet Marketing and Branding Company will, without charge, audit your business on many different levels and develop a media marketing plan.

ARE YOU WORRIED YOU HAVEN’T KEPT UP WITH THE RECENT ADVANCES IN ONLINE MARKETING AND POSITIONING?

Is your company operating at its full potential? Are you able to take advantage of the latest tools, technology to create your very best online presence and to drive traffic to your website with the best and most dynamic media content? If not, wouldn’t it be valuable to have a strategy in place to capitalize on these changes? Are you willing to spend 45 minutes to an hour to discuss the possibilities personally and confidentially with the founders and managers of two companies which offer you the possibility to affordably and quickly enhance your presence?

WHY DID I JOIN UP WITH A:KDIA AND TONY RHOTON?

Having spent years developing advertising, public relations products and initiatives involving the direct marketing of products and services,, I have always wanted to be able to partner with an online marketer with unique and powerful insights as how to capture market share for my clients utilizing all the tools of New Media.

Its not just the content, but the delivery system that makes for a complete marketing process. It takes a special brand of genius to capitalize on the new technologies and new programs that have changed the way we market products and services. I believe that Tony Rhoton and his company, A:KDIA, have given me the opportunity to match content, brand and marketing in developing powerful new resources for my clients.

CHANGES IN THE WAYS THE WORLD SELLS SERVICES DEMAND POWERFUL ONLINE MARKETING CAMPAIGNS

Unfortunately, the whole system of marketing and technology has changed drastically in the last several years and it is continuing to metamorphose right before our very eyes. In many instances, the core direction of business advertising is based on regularly promoting marketing campaigns – to keep the company in front of the public, to keep their present clientele interested, to announce new product lines, to reach an expanded customer bases, etc. Unfortunately for many of us, the technology is leaving us behind as more and more elements evolve into the Internet.

A:KDIA AND NEW GALAXY ENTERPRISES BRING YOU A POWERFUL SOLUTION

I. OUR 4-PART MARKETING SPECIAL

FREE CONFERENCE We offer a free SKYPE conference to get acquainted. In this conference, with your help, we will do a preliminary examination of your website and other online marketing components and review your advertising and PR components. If, after our discussion, you want a more detailed analysis, we will offer you a detailed audit of your marketing approach, content and current analytics. Prior to beginning this audit, you will need to tell us the kind of budget you have to proceed on actual campaign.
IMPACT, BRANDING AND MARKETING AUDITS. If in the initial conference, we mutually agree that our marketing special might be of significant value to you and your company, we will offer you three free audits and will, with your permission, analyze your current branding and marketing content and the potential impact on your business on various variations of a marketing campaign that fits your budget. The right amount of impact will allow you to expand your business and clientele without challenging your significant resources to service the new business. Even if you do not or cannot services to follow the plan we suggest, you will find this audit of great value for making your future plans to expand your business when the time is right. Based on this audit, we will make a proposal to modify your branding and marketing components and to develop a new online marketing campaign.
MODIFICATION OF ONLINE WEB PRESENCE AND BRANDING ELEMENTS Based on your acceptance of this proposal and your acceptance of our monthly fee, we will modify your various advertising and marketing components and bring them up to speed. This will also include modifying your website, profiles and any specific on-going sales letters, advertising offers, media kits, etc. It will include any needed SEO content and other methods of upgrading your online presence.
CONSTRUCTING NEW ONLINE MARKETING CAMPAIGN We will do an evaluation of the specific marketing campaigns and a review the success after the first 3 months and strategize for the next 3 months.

THE IMPACT, BRANDING AND MARKETING AUDITS THREE POWERFUL ANALYTICAL TOOLS

We audit every element of branding involved in your products and services- your logo, slogans and their congruity with your signage, your packaging, your advertising and marketing, your public relations, your customer support, even the physical presentation of your product in your stores, showrooms and trade fair exhibits. We look at your mission statement and other expressions of your company goals and culture to make sure they line up with and enforce your brand. We analyze the emotional appeal and prospective impact of your current marketing and branding strategy and make recommendations, including suggesting new strategic and creative inputs in these elements that may help the game change in your favor.

► BRANDING AUDIT

DOES YOUR INTERNET PRESENCE FIT WELL WITH YOUR STRATEGIC BRANDING?

Step 1 – The Keys to Your Brand Recognition
After viewing the internal structure, to make sure you can handle the growth and initial marketing pieces, we look for consistencies and identify the key components of your brand and make sure they are consistent with your goals and company culture.
Step 2 – Dynamics of Emotional Appeal
Your brand creates an emotion or a feeling. We identify what that emotion/feeling is and make sure it is consistent with your goals.
Step 3 – Online Reputation: Feedback from Internet and Social Media
We find out what people are and were saying about you and see if the comments line up with company goals. This also includes an online Social Networking audit of what people have been saying about your company. We also evaluate your influence online and levels of improvement.

► MARKETING AUDIT

DO YOUR ONLINE MARKETING MATERIALS EMBODY THE STRATEGIC CONTENT YOU NEED TO MAXIMIZE PROFITABILITY?

Step 1 – Review of Web Content – Is your ad copy strategic, concise and powerful? Does it match the power of your logo, slogan website appearance, advertising and PR promises? We will offer concrete suggestions to improve your website.
Step 2 – Review of Marketing Campaigns including autoresponder messaging
Step 3 – Review of Advertising and Public Relations– Whether it is a radio spot or a magazine ad, a blog or an article with backlinks to your site, we will review online and offline advertising, find out what has worked and what has not worked and make concrete suggestions. Review of Public Relations Activity, Including press releases, relevant community activity, speaking engagements, etc.

► IMPACT AUDIT

WHAT KIND OF IMPACT WOULD AN EFFECTIVE ONLINE CAMPAIGN HAVE ON YOUR CURRENT BUSINESS STRUCTURE?

When engaging in a professional marketing campaign, many clients worry about the failure of the campaign to attract new customers. That is a real worry. But the other worry is the opposite, a real worry that truly professional marketers need to be concerned with. How much new traffic and sales can your business actually support? One of the purposes of the information gathered and assessed in the Impact audit is to make sure you can handle the impact that our online campaign could have on your business.

BASED ON THESE AUDITS WE ISSUE A REPORT AND PROPOSAL, GIVING YOU AN OUTLINE AND COSTS OF AN EFFECTIVE ONLINE MARKETING CAMPAIGN

V. THE FUN BEGINS – WE THEN DESIGN YOUR CAMPAIGN!

There are multiple steps in developing a campaign. Not all these elements are necessarily relevant. For instance, in the first step, we will enhance your branding elements. We could create a new logo, slogan, key color elements, sizes of branding elements in various places, including your website or we could modify them or do nothing because nothing needs changing in Step One.

Step One: Change or modify branding elements. The point is to clarify and drive home your message consistent with your mission, product and/or service.
Step Two: Create common marketing elements that will be used throughout different segments of your campaign-
Step 3: Adapt these marketing elements to those media outlets that you have chosen for your broadcast – in your website and social network profiles and content, radio, TV, print, online, press releases, articles, etc.
Step 4: Distribute these elements according to predesignated time-table including autoresponder content, if appropriate.
Step 5: Review analytics related to your campaign and check for sales or interactive response data (like actually downloading free material or responding to survey or accepting a coupon component of the campaign) , as well as comments in social media, reviews in forums, incoming email and other elements to determine efficacy of your campaign.
Step 6: Make modifications as data in Step 5 comes in.